How much does a website cost in 2020?

The digital industry changes on a continuous basis, but something that has not changed with time is the question “how much does a website cost?”

Costing a website is a topic that is often touched upon with a bit of trepidation. Many website building websites are advertising on the TV in 2020 with the promise of providing a website for less than £10.00 per month. Then if you do a google online, you’ll see articles stating that websites typically cost thousands of pounds per month.

We’ll run through the ins and outs of costing a new website with some handy tips on what to think about before approaching a design agency to discuss your website.

Essential website checklist

Download our essential website project brief guide

Do your research

A lot of intelligence can be gained by spending a period of time both monitoring and reviewing what your competitors or offering. This task is important as you’ll be able to identify the following:

  1. What do they offer that you can also offer?
  2. What can you do better than them?
  3. What do they not offer than you can?
  4. What do they do successfully?

What do you actually want?

This is the most obvious thing that you need to understand when wanting a price for a website, but is often the most difficult to understand and interpret.

Some things to think about include:

  1. What do you hope to achieve with your website?
    E.g. more sales, more enquiries, more exposure to a market in a certain geographical area etc.
  2. Where does a website fit into your overall business strategy?
    E.g. an essential tool that we will primarily push people towards to convert them into a sale or enquiry, a landing page where we only feature an introduction to what we offer etc.
  3. What do you require from your website?
    E.g. eCommerce functionality, interactive product configuration, customer private login section etc.

How much does it cost to build a small business website in 2020?

A small business website will typically contain the following:

  • A basic informational website with relatively little customisation required
  • The website usually contains 20 or less pages
  • No major functionality customisations

Price: £750 +

How much does it cost to build a medium sized business website in 2020?

A medium sized business website will typically contain the following:

  • A website tailored to attract and convert the target end user of the client
  • The website usually contains 20-40 pages
  • Basic customisations
  • Contact forms

Price: £1500 +

How much does it cost to build a large business website in 2020?

A large business website will typically contain the following:

  • The website usually contains 50 or more pages
  • A variety of landing, range and product pages to suit the offering
  • Functionality customisations
  • eCommerce integration
  • Social media integration

Price: £4500 +

How much does it cost to build a bespoke website in 2020?

A bespoke business website varies greatly depending on what features are required. Features are often created around the client and their requirements for the website.

Price: Varies

Essential Purchases

Several costs that come with running a website are necessary. Here are some of the unavoidable expenses you can expect to pay when having a new website developed.

Domain Name

The domain name is an essential purchase to get a website up and running. This is the address that customers will enter into their browser to get to your website (e.g. www.seasidedigitalstudio.com). Without a domain name, there would be no way to access your website.

The price of a domain name is typically between £10.00 and £25.00 per annum (cue Bob Mortimer joke..). You’ll typically pay for the domain name a year in advance, although it is possible to purchase a domain for 10 years or more if you want to pay out in one go.

Domain Hosting

You’ve purchased the name of your website, you now need somewhere to save your website.

Domain hosting is the location where your website is stored. We typically use servers that are based in the UK for British based clients as they are generally faster to load for UK users that if a server is based abroad. There are also SEO benefits to using a server that is in the UK.

The price for a domain varies depending on what service you decide to purchase. A cheaper hosting that stores multiple websites on one directory starts at around £10.00 per month. A dedicated hosting option will come in up to £100.00 per month as standard, although if you spec up your database to maximum performance, ultimate security options and customisation, you could be looking in the region of £100.00 or more.

SSL Certificate

An SSL certificate is now standard practice on websites in 2020.

The SSL certificate (secure socket layer) encrypts sensitive data like credit card information and personal details. An SSL certificate is a must if you run an eCommerce website as it secures and protects your customers sensitive data and personal information from being intercepted.

The price for a basic SSL certificate is generally around the £10.00 per month mark.

Potential Website Investments

There a huge number of potential website investments that can be made in order to maximise the chances of your website becoming a success. It’s important to ensure that you understand where your ROI will come from before undertaking these tasks. Get in touch with us and we’ll be able to advise on what the best route for your website will be.

Organic Search Engine Optimisation

This is something that we massively encourage for every website that can undertake it. This is the task of putting pen to paper, or words onto a website in order to increase the chances of you ranking for relevant and related terms to your offering. It is important to understand your focus keywords prior to undertaking this task.

The price for organic search engine optimisation is completely free if you do it, there is no monetary outlay only the time taken to produce the content.

Social Media

Social media is now more popular than ever and there is a platform for every target user. Posting content onto social media platforms is free but there are options to promote posts in order to achieve goals sch as maximum exposure, maximum engagements, conversions, likes, follows, shares etc. It is important to regularly post onto social media in order to gain a relevant following that look out for the content you are producing.

The price for social media starts off at free, but it is unlimited in how much you can spend with a platform in targeting potential customers.

Get a free website quotation!

If you have any questions, please do not hesitate to get in touch with us. Give us a call, send us an email or complete the form and we’ll get back to you ASAP.

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